From The Ticket Wiki - UnWikit
- "This grassroots approach had to be taken in order for the station to become financially viable. However the strategy paid off, not only financially, but also by giving listeners a chance to put faces with the hosts' voices, and giving the hosts the chance to learn firsthand what "Joe from Balch Springs" liked and what he hated."
This long-term bond established with the P1 has allowed for the multi-decade success of The Ticket.
- Boyter, S. (2009) The Ticket Full Disclosure: The Completely True Story of the Marco-Winning Little Ticket. Dallas: BenBella Books, Inc. pp. xx. ISBN 978-1933771-68-7